VOTE YES - 5 Steps to Humanize A Brand & Get Social Media ROI

The social business model is fundamentally changing the business landscape because it supports how real people relate and do business with each other.

Social companies understand that a certain amount of process is necessary to remain effective and efficient. However, these companies also know success in a social media world means going beyond adding a human touch to business. It means being human. 

The social customer wants their questions answered and their problems solved. They want to have confidence in their buying decisions. And they don’t want to worry about your processes, departmental siloes or other activities they view as impediments to getting what they need.

How then, does a company learn how to implement social business strategies that get results?

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Why Social Media Isn’t So Dumb

Mark Ritson takes a hostile and suspicious view of social media benefits in The seven dumbest sins of social media, released last week in Marketing Week.

I don't agree with the depth of his criticism, I do share some of his sentiments. And for the record, I'm pro-social media.

What Mark is really complaining about is some folks are getting so caught up in the shininess of social media they’re forgetting something important.

Social media is not exempt from Business 101 fundamentals.

At the end of the day, there's only one set of reasons for businesses to do social media and they are to:

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