Chris Bucholtz reviews ValueRight

Chris Bucholtz, editor-in-chief of Forecasting Clouds, wrote a review of ValueRight, a social business valuation tool developed by Pathlight Solutions, our sister firm.

Chris wrote,

[ValueRight is] an application that takes a stab at applying the numbers involved in Social CRM – both the expenses and the revenues – to draw a clear picture of the impact Social CRM has.

…

[The] presence of such an application is great news for the Social CRM space; marketing suffered for years without the ability to associate costs and revenues with their efforts. Social CRM is an even trickier nut to crack.

Read the full review here.

 

You can also follow Chris on Twitter at @bucholz.

ValueRight product family expands

Woo hoo! We’re pleased as punched to announce we expanded the ValueRight product family.

Our Pathlight Solutions’ social valuation tools now come in two flavors – ValueRight Social CRM and ValueRight Social Media.

 

ValueRight benefits

No matter which edition you select, ValueRight will determine the true dollars and sense valuation (and ROI) for your social initiatives.  Use one of the tools and you’ll provide the information executives most want to know, including:

  • Cash flow of gains and costs.
  • Net present value of gains, costs, and net results across multiple discount rates (also known as cost of capital).
  • Return on Investment.
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7 SCRM insights that will change the world – From #SCRMSummit

This week the #SCRM community practiced what it preached when Paul Greenberg pulled together a room full of the top thought leaders in SCRM.  Many thanks to Paul for being the magnet that pulled us all together and many personal thanks for including me in the event.

Where to start…First, much to my surprise we had almost full attendance despite the snow and travel challenges.  I was a local and almost got scared from braving the roads but knew I needed to be there given the number of stellar attendees.  And I’m pretty darned sure that’s what motivated the other attendees to brave the travel tribulations too.

What I loved about the group was the open discussion, and sometimes debate, within the conference room and in the evenings’ various social gatherings.  We don’t always agree with each other but everyone handles the debates with professional courtesy and a willingness to evolve their thoughts.  That’s how we all grow.

Here are 7 takeaways that hit the loudest.

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