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I talked with one of my networking contacts today and he asked how busy is for Intellicore Design in the current economy. The good news is we’re busy, including talking to a variety of prospects and preparing proposals for them.
Our typical proposals for a Salesforce or community solution run on the order of 20-30 pages but even a simple website design proposal can run to more than 10 pages.
Are we crazy?
No. We’re thorough...
I watchlist a variety of blogs and articles about social media because Intellicore Design Consulting is building part of our consulting practice around offering community solutions.
What strikes me is that the focus in mostly on making marketing initiatives for (again mostly) B2C businesses.
And that’s a great way to use social media. However, social media outreach is about so much more than marketing. It’s about forging connections and collaboration.
Community venues like Facebook and MySpace and their corporate equivalents might get most of the press but, in my mind, they’re only one piece of the social media environment – and of the least value to most B2B businesses.
What sort of community and collaboration do most B2B businesses really need? Let’s dish...
Any and all change is stressful – even welcome change. No matter how excited your staff may be about the idea of a new business tool or strategy, at the worst they still may balk at times and the best may stumble as they work to gain proficiency in the new thing.
That’s just as true about new enterprise applications like Salesforce.com as anything else. So know that and prepare to meet the challenge of helping your company’s employees adapt to the change.
I’ve got some tips for you to use to stimulate the user adoption of your Salesforce implementation, although it truth, you can use these tips for any solution...
The Marketing Executives Networking Group (MENG) released the second annual Top Marketing Trends, conducted by Anderson Analytics, and they discovered what I think are conflicting results.
High ranking marketing muckity mucks are renewing their focus on the basics and are sick of hearing about the Web 2.0.
Huh. That's kind of silly. How can you be sick of something that will help you extend the basics and give you more oomph? ...
One of my sales buddies made a professional commitment to use LinkedIn more actively as a tool to expand her network and generate leads. She experimented with it the last few months to great success and wants to expand her community involvement.
She had been entering new LinkedIn connections as Contacts because of the diversity of connections she made, many of whom were not leads. For example, she says her connections span prospective customers, prospective partners, competitors, referral sources, and other miscellaneous networking connections.
I counseled her to enter them all or most of them as Leads instead. Here’s why...
