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Carl Bialik, a WSJ reporter, wrote two related articles in the last few days on the topic of determing the value of PR. One was an article for the WSJ and other for his blog. I commented on both, taking the pro side of the need for PR valuation -- and as one of the few voices mentioning that value can be determined.
Note: You may need to be a subscriber for at least the article.
Publicists Pump Up Value of Buzz; Don't Believe the Hype (article)
How Much Is This Blog Post Worth? (blog)
Becoming a social business – not just a company with a Facebook page – is a change management opportunity and challenge for a company. It requires attention to people, processes, and technology.
The more important question is what can a company do to provide a better customer experience? And what changes to people, processes, and technology are needed to support the strategy and tactics for such a customer-centric business model?
Doing social from a holistic corporate perspective needs to be driven at...
Starting on Monday, June 6, 2011, Dr. Natalie and I will host a 3-session tweet up series on the Social Customer Service.
Over the 3 sessions, we’ll discuss topics related to thought leadership we shared in our recent white paper Calculating the ROI for Social Customer Service.
Our end goal with our recent paper and coming tweet ups is to help people combine strategy with ROI to accelerate executive approval of social customer service programs.
Of course, each of you have your own experiences and thoughts to share so it won’t be complete unless you join in the discussion!
Mark your calendars and join the discussion on:
The hash tag for each session will be #smROI.
I love talking about collaboration almost as much as I like doing it. When people come together, one idea spawns others and before you know it, greatness erupts into the world.
The reason social media is transforming business today (and in years to come) is because it allows us to team together in ways we could never achieve in our traditional, proximity-based societies or companies. And that includes collaborating to meet customer needs.
Your customers know as much or more about the “real world” use of your products than your service reps or even product engineers might know.
