Yes! You can have a successful Salesforce.com implementation that leads to user adoption and buckets of benefits for your company. It takes a combination of leadership, planning, and communication.

I originally posted this preso a few years ago and just updated it. Have a look see and learn what you need to know before you begin.

Most marketing folks are creative types. You know, the kind of folks who see spreadsheets and break out in hives because…numbers.

I get it. I do. Because any day of the week, I’d rather see pretty pictures that summarize data than see strings of numbers and I’m a geekozoid.

And yet.

If marketing departments want to improve their effectiveness and show their business relevance, then marketing measurement is a must.

The slide preso below (or after the jump) tells you the why, what, and how of it all. Go. See.