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I gave a seminar this week to a customer on social business ROI and am making a short version of the slidedeck available to everyone.
Figuring out how to convert metrics into financial insights can be tough if that's not your area of expertise. Contact me if you need help. Happy to.
Lawrence Buchanan wrote a dandy article about the importance of understanding the dollars and sense impact of social business.
While he values determining the return on investment (ROI) for social business initiatives, he also expresses a preference for the Return on Customer (ROC) which is a means to determine the total customer equity.
To me, ROC is the little brother to smROI because getting to the latter is influenced by the former.
The social business model exalts engagement and collaboration with customers, partners, and employees.
Strip it back and the reason why the social business model is fundamentally important is because it supports how real people relate and do real business.
Why then are companies still confused about the social business model? Why aren’t they rushing to implement it in their own companies?
I’m going to explore these issues in this white paper, although I’m going to come at the discussion from a little different perspective than most other thought leaders in the social business space.
Along the way, I’ll explore why the social business model is so important for companies today ─ and the potential impact on failing to pay attention to it.
Click here to read Simplifying Social Business or you can view the slideshow format.
