I’m a big believer in the value of wildcat corporate initiatives.  And I get that sometimes those buggers are hard to quantify.  It can happen when you’re blazing new trails and surrounded by unknowns.

Despite the unknowns, you still need to put a value to the opportunity.  Doesn’t matter if you’re drilling a wildcat well in a new territory, developing a new product like an iPod, or diving into social media.

Why the need to access value?  Because when it gets right down to it, most companies are opportunity rich but still resource limited (especially relative to personnel).  And rather than throw money at any old opportunity, you need to find the ones that will give you the best return. 

Soooo, segue to an article I wrote on Social Media ROI at the end of October.