Online Strategy Divas Talk Biz

Thanks to Anne Clelland of Handshake 2.0. Anne is one of my Twitter colleagues (@Handshake20) and she recently interviewed me about Intellicore Design Consulting.  We talked about how PR firms, and their clients, can benefit from teaming with us.  Check it out!

Handshake Media is a digital media public relations agency.  They specialize in the use of social media channels, social networking sites, and Web 2.0 tools to create strategies in accord with the visions of individuals, corporations, organizations, and enterprises to produce desired business results.

Handshake is also a part of the is a member of VT KnowledgeWorks...And Virginia Tech Hokies? Always of the good!

Collaboration equals harnessing diversity

Sometimes I wonder why collaboration is so interesting to me and today I solved on the why.  It’s because collaboration equals harnessing diversity.

Being an information explorationist, despite whatever job title I may hold at any given time, diversity means exposure to truckloads of information I might not find on my own. And that's cool!

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The Great Social Media and Social CRM debates

I spend très beaucoup time keeping up with thought leadership on social media and social CRM topics, hopefully adding to the discussion.

A big discussion topic centers on whether social media is a paradigm shift for how companies will be called to interact with their customers.

Is it?  Hmmm. Yes and no.  I’m going to give you my 2 cents worth and am interested in yours.

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Online social networking talk given to Fairfax County Chamber

Yesterday, I spoke at the Women's Business Council’s Emerging Leaders Program of the Fairfax County Chamber of Commerce on the topic of Online Social Networking - Strategies for Success.  Thanks so much to the Fairfax Chamber for having me.

The talk went super but what made it the most fun for me, and hopefully more valuable for the audience, was my interest in making it be a two-way discussion (as opposed to me being a talking head).

Several things happened as a result:

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4 factors leading to collaboration success

Cynthina Heinsohn, my partner, and I collaborate with each other to manage our business and advance our projects. For the latter, we also collaborate with clients to meet their business objectives and with external partners in various capacities.

We’re like everyone else when it comes to collaboration.  Sometimes we hit the mark and others we fall short.  We’ve learned successful collaboration can be encapsulated by a simple formula:

Collaboration = Connection + Communication + Cooperation + Integration

The challenge is finding pathways to collaboration. 

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Intellicore Design Consulting strengthens focus on customer-facing services

Cynthina Heinsohn, my business partner, and I have been undergoing a bit of a revolution in our service offerings.  We’re shifting our professional focus to what we do the best and love the most.

We’re offering an array of services and solutions to spark business online. These center on developing and implementing customer-facing and collaborative systems and the back-office systems heightening their value.

How is this different than what we’ve been doing?  I’ll let you in on a secret.  It really isn’t.

What we’re really doing is realigning how we present ourselves to the market.  You see, while Intellicore Design Consulting attracted and performed customer-facing projects all along, we’ve been most actively promoting our CRM service offerings.  Doing one thing while promoting another.

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